Job Details

Social Media Producer
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Position Number: 5790336
Location: New York, NY
Position Type: Public Relations, Marketing and Communications

Social Media Producer

Marketing and Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.

We offer tuition remission for employees and their dependents

A generous employer match towards a 403(b) retirement plan.

As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.

As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.

University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Hybrid Policy:

Please review the Hybrid Policy here.

https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/

Position Summary

The Social Media Producer is an essential member of Fordham University's University Marketing and Communications (UMC) team. This role involves creative and strategic content production to enhance brand awareness, strengthen Fordham's reputation, and engage diverse audiences.

The Social Media Producer will report to the Director of Social Media and work within the Content and Channel Engagement team to develop and execute a comprehensive social media strategy.

They will focus on content creation, community management, and engagement, fostering a strong social media presence that reflects Fordham's values, vibrant student community, and holistic approach to education.

Essential Functions

Assists in the development and execution of comprehensive social media strategies aligned with the University €™s branding, marketing, and communications goals.

Shoots and edits social media content (e.g., short- and long-form videos) using smartphones or professional equipment.

Creates, curates, and manages multimedia content (text, images, videos) across Fordham's social media platforms.

Stays current with social media trends, tools, and best practices, ensuring Fordham's content remains innovative and on-trend.

Maintains brand consistency by ensuring all content aligns with Fordham's voice and adheres to best practices.

Writes engaging scripts and copy that capture audience attention and encourage interaction across social platforms.

Monitors social media channels, responds to comments, and fosters community engagement in a professional and timely manner.

Builds positive relationships with students, alumni, faculty, and stakeholders through active social media interactions.

Collaborates with internal and external stakeholders to promote Fordham's events, programs, and initiatives.

Essential Functions Note

This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Management Responsibilities

Guides work of other employees who perform essentially the same work and/or student workers. Organizes, sets priorities, schedules and reviews work, but is generally not responsible for final decisions in hiring, performance management or compensation.

Additional Functions

Uses data insights to create social content that resonates with Fordham's target audience.

Manages multiple projects simultaneously, ensuring high-quality content is delivered on time.

Assists in crisis or sensitive situation management by supporting social media communication efforts.

Provides best practice guidance to university departments and staff on effective social media use.

Recommends new strategies and platforms to expand Fordham's social media presence.

Required Qualifications: Education and Experience

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.

Minimum of 4 years of experience in social media management with proven experience as a content creator or social media producer, with a portfolio of work that demonstrates your content production skills.

Required Qualifications: Knowledge and Skills

Strong understanding of social media platforms, emerging trends, and analytics tools.

Exceptional written and verbal communication skills with attention to detail.

Proficiency in Adobe Creative Suite, Canva, or other content creation tools.

Ability to manage multiple projects in a fast-paced environment and meet deadlines.

Strong organizational and project management skills.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

Experience managing social media for a university or large organization.

Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.

Minimum Starting Salary: $68,000

Maximum Starting Salary: $78,000

Note: Salary is commensurate with qualifications, experience, and skills.

START DATE: ASAP

APPLY HERE: https://careers.fordham.edu/postings/8509

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer Veterans/Disabled and other protected categories