Job Details

Marketing Performance Analyst
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Position Number: 5222311
Location: New York, NY
Position Type: Communications - Public Relations and Advertising

Marketing Performance Analyst

Marketing and Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.

We offer tuition remission for employees and their dependents

A generous employer match towards a 403(b) retirement plan.

As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.

As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.

University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Hybrid Policy:

Please review the Hybrid Policy here.

https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/

Position Summary

Reporting to the Senior Director, Strategy, Research, and Performance, the Marketing Performance Analyst serves as a key architect in transforming our marketing and communications strategies into quantifiable success stories. This position is responsible for spearheading the analysis and interpretation of intricate data sets to extract meaningful insights, guiding our marketing endeavors with a keen emphasis on measurable impact.

Essential Functions

Designs and implements comprehensive strategy to track marketing performance metrics and key performance indicators (KPIs), evaluating the effectiveness of Fordham's marketing and communication initiatives.

Conducts in-depth data analysis of marketing campaigns, website traffic, email marketing, social media engagement, and other relevant channels to identify trends, patterns, and areas for optimization.

Collaborates with cross-functional teams to provide actionable insights and recommendations for enhancing marketing strategies based on data analysis.

Leads efforts in implementing testing methodologies, including A/B testing, to optimize marketing strategies and improve campaign performance.

Utilizes data visualization tools to effectively communicate complex data insights to both technical and non-technical audiences.

Develops and delivers regular reports and intuitive dashboards that communicate key performance metrics and impact to senior leadership and stakeholders.

Champions a data-driven culture within the University Marketing and Communications division and across the University, ensuring the integration of analytics into decision-making processes.

Works closely with marketing teams to define and refine campaign objectives, ensuring they align with institutional goals and priorities.

Collaborates with Fordham IT on critical data and infrastructure projects that support marketing and communications, while establishing strong partnerships with external vendors or agencies as needed to enhance data collection, analysis, and reporting capabilities.

Essential Functions Note

This list is not intended to be an exhaustive list.

The University may assign additional related duties as necessary.

Required Qualifications: Education and Experience

Bachelor's degree in marketing, business analytics, statistics, or a related field.

Minimum of 3 years of experience in marketing analytics or a similar analytical role.

Required Qualifications: Knowledge and Skills

Proficiency in data analysis tools and platforms, such as Google Analytics, Tableau, Power BI, or similar.

Strong analytical and problem-solving skills with the ability to derive actionable insights from complex data sets.

Excellent communication and interpersonal skills, with the ability to present data-driven insights to diverse stakeholders.

Must be comfortable working in a fast-paced, rapidly changing environment.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

Master's degree in marketing, business analytics, statistics, or a related field.

Familiarity with marketing automation and CRM platforms.

Demonstrated success in crisis communication management on social media platforms.

Minimum Starting Salary: $75,000

Maximum Starting Salary: $85,000

Note: Salary is commensurate with qualifications, experience, and skills.

START DATE: ASAP

APPLY HERE: https://careers.fordham.edu/postings/7311

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer - Veterans/Disabled and other protected categories