Job Details

Continuing and Professional Education - Marketing Coordinator

Position Number: 6084364
Location: Statesboro, GA
Position Type: Adult and Continuing Education Programs

Continuing and Professional Education - Marketing Coordinator

Job ID: 283123
Location: Statesboro, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Join Our Team at Georgia Southern!

Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate's, bachelor's, master's and doctoral level degree programs. Whether you are seeking the charm of a small town, the traditions of a historical/urban destination near the beach or supporting our military service members and their families, Georgia Southern offers its faculty and staff the best of all worlds!

Beyond an ideal location, there is a place for you to work in an exciting environment abounding with opportunities for personal and professional growth. We are steeped in tradition and devoted to academic distinction in teaching, scholarship and service. In 2018 Forbes Magazine listed Georgia Southern, along with 10 other Georgia companies or institutions, as one of America's Best Midsize Employers. Georgia Southern University is passionate about serving our region while preparing our students to be lifelong scholars, leaders, and responsible stewards of their communities and the world.

To learn more about Georgia Southern's Vision, Mission and Values please click here: https://president.georgiasouthern.edu/performance-excellence/mission-values/

Location

Statesboro Campus - Statesboro, GA

Department Information

Continuing and Professional Education

Job Summary

The Marketing Coordinator is responsible for creating effective marketing campaigns for programs and conferences, including various educational conferences, professional development/career training certification courses, customized training for business and industry, youth camps, and personal enrichment/lifelong learning programs. Duties include designing marketing collateral for both digital platforms and print media. This position will also be responsible for analyzing and using data to continuously improve marketing outcomes.

Responsibilities

Create and implement marketing plans for conferences and programs, including professional development, personal enrichment/lifelong learning, and youth
Support the mission and strategic initiatives of the University and the Division
Create graphics, illustrations, and layouts for marketing deliverables, such as webpages, social media, email, catalogs, programs, flyers, posters, brochures, and newsletters
Develop, implement, and analyze the performance of paid and unpaid social media campaigns on various platforms
Create, maintain, and analyze the performance of webpages
Assist program/conference planners in setting enrollment goals. Track registrations as they come in and update the marketing plan as needed to ensure enrollment goals are met
Manage the Division's digital marketing platform and contact lists for targeted marketing campaigns
Stay up to date with the latest social media, email marketing, and website management best practices and technologies
Adhere to the university's social media and marketing guidelines

Required Qualifications

Educational Requirements

Bachelor's Degree

Required Experience

One (1) or more years of work experience in marketing or a related field

Preferred Qualifications

Preferred Educational Qualifications

Master's Degree in marketing or related field

Preferred Experience

Two (2) or more years of work experience in marketing

Proposed Salary

$43,067 - $53,834 annually

This is a non-exempt position paid on a biweekly basis.

Required Documents to Attach

Resume
Cover Letter
Two (2) Professional References

Knowledge, Skills, & Abilities

ABILITIES

Consistently exhibit engaging customer service
Ability to support various constituencies served by the University
Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
Ability to write engaging and professional content for marketing campaigns and be results-oriented
Ability to create and maintain high-quality websites, social media posts, email marketing campaigns, and print marketing collateral
Ability to work effectively in teams
Ability to work in a fast-paced, ever-changing environment

KNOWLEDGE

Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success
Proficient in graphic design/illustration software, such as Adobe Illustrator, InDesign, Canva, Photoshop, etc.
In-depth knowledge and experience in using various social media platforms to reach and effectively engage with targeted audiences
Good understanding of SEO, web traffic metrics, and social media key performance indicators

SKILLS

Effective communication (verbal and written), organizational and human relations skills
Excellent multi-tasking, time-management, and critical-thinking skills
Proficient photography and short video production and editing skills

Apply Before Date

April 1, 2025

Application review may begin on March 21, 2025.

Contact Information

For more information or questions about a job posting, please contact the Department of Human Resources by phone at (912) 478-6947 or by email at hrservice@georgiasouthern.edu.

For technical support, please call the USG Service Desk at (877) 251.2644, or email support@usg.edu.

USG Core Values

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653.

Conditions of Employment

Offers of employment are contingent upon completion of background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Southern University, as determined by Georgia Southern University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test.

Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request.

Legally authorized to work in the United States for the duration of employment without assistance from the University.

Must be able to perform duties and responsibilities with or without reasonable accommodation.

Georgia Southern University is a Tobacco and Smoke-Free Community.

Equal Employment Opportunity

Georgia Southern University provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, sexual orientation, gender identity or expression, national origin, religion, age, veteran status, political affiliation, or disability. Individuals in need of reasonable accommodations under the Americans with Disabilities Act to participate in the search process should notify Human Resources: (912) 478-6947.

Other Information

Must be able to perform duties and responsibilities with or without reasonable accommodation
Work in a professional office environment
Workweek may occasionally extend beyond 40 hours
Evening and weekend work may be required
Travel between campuses and other locations may be required

Background Check

Standard + Education

To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=39000&JobOpeningId=283123&PostingSeq=1