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Director, Marketing & Communications
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Position Number: 5977351
Location: Pomona, CA
Position Type: Public Relations, Marketing and Communications

Director, Marketing & Communications

Job No: 545564
Work Type: Management (MPP)
Location: Pomona
Categories: MPP, At-Will, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)

Type of Appointment: Full-Time, At Will

Job Classification: Management Personnel Plan (MPP II)

Anticipated Hiring Range: $110,004 - $115,008 annually (Commensurate with experience and qualifications)

Benefits Include: (15) Paid Holidays, up to (24) Paid Vacation Days, Comprehensive Health, Dental, and Vision Benefits, CalPERS Pension Plan- Read the CSU's Comprehensive Benefits Package

Work Hours: Monday - Friday, 8am - 5pm, unless otherwise notified

Recruitment Closing Date: Open until filled

Priority Application Date: February 18, 2025

THE DEPARTMENT:

Cal Poly Pomona's College of Professional and Global Education is a dynamic and responsive enterprise that designs and delivers a wide variety of educational programs to its many constituencies. We continue to serve as a vehicle for building partnerships and collaborative relationships through community involvement, economic development, resource development and program development with business and industry. With continuing economic and social shifts in California, the College of Professional and Global Education has placed particular emphasis on helping today's workforce gain the needed skills and knowledge necessary to compete successfully. We deliver programs to a wide community that extends from our own campus in Pomona, to local and national audiences, and to new expanding international venues. We are committed to helping you stay abreast of advancing technologies, trends, and skills needed to participate as a productive member of the next century's workforce.

DUTIES AND RESPONSIBILITIES:

Brand Management

Implement and assess tactics to define and grow dimensions of the CPGE's brand while ensuring consistency of messaging, cohesive "look and feel", and identifying opportunities for brand development by communicating key achievements, positive student experiences, etc. through diverse communication channels. Identify and secure opportunities to enhance visibility of CPGE's brand to regional, national, and international audiences.
Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university's brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including SEO), social media, print and digital signage.
Develop measures to track brand identity over time, analyzing brand tracking results and adjusting branding strategies.
Develop and execute short- and long-term marketing communication strategies that reach all key internal and external constituents, and effectively communicate and reinforce the college's strategy and identity including college and program websites and content. Lead editorial story planning, writing, and editing in college publications and communication channels, media relations, advertising, and marketing.
Manage all aspects of the college's marketing and communication strategies for print and digital assets, including, but not limited to website content, social media, email, advertising, digital ads, public relations, events, promotion, and digital marketing efforts. Administer and monitor web tracking software to analyze visitor activity on college websites and online publications.
Develop market research strategies for CPGE and partner colleges, including identifying target audience and new marketing opportunities. Conduct and manage market research activities, analyze trends and competition to keep abreast of changing markets and other relevant issues for professional education.
Analyze areas for diversifying portfolio of programs and partners to promote differentiation, scale impact and enrollments, and elevate the college's visibility. Execute on those with high demand and manageable costs.
Direct marketing analysis and monitor competitive landscape to ensure differentiated positioning and a competitive advantage of CPGE and its programs.
Evaluate and implement marketing technology tools that support marketing and communication campaigns in alignment with the college's and university's goals.
Collaborate with academic colleges to develop strategies, content, and programs that align with their marketing and branding efforts. Collaborate with CPP's Strategic Communications (StratCom) to develop strategies, programs and collaterals that align with the university's marketing and branding efforts.
Develop Key Performance Indicators (KPIs) to project the success and impact of marketing/communications initiatives, evaluate outcomes of marketing, communications, and outreach efforts, and utilize data-informed analytics to adapt programs with a focus on continuous improvement.

Leading an Integrated Marketing Strategy for Enrollment

Develop, design, and deliver a marketing communications strategy that aligns with recruitment and enrollment goals for CPGE's self-support programs portfolio including web content, digital ads, social media ads, search engine marketing, lead generation, email marketing campaigns, graphics, program sheets, brochures, flyers, video content, PowerPoint presentations and procuring of promotional and print collateral.
Architect and execute the CPGE's marketing campaigns focused on lead generation and recruitment for the college's programs. Manage multi-faceted campaigns to increase student enrollment and yield across college's academic, continuing education (CEU) and non-credit programs. Prepare and present periodic reports to the CPGE leadership team on enrollment progress, opportunities and challenges.
Collaborate on development and execution of enrollment strategies to meet or exceed enrollment targets, analyze enrollment data to identify trends, adjust strategies accordingly, and improve conversion rates.
Oversee the use of social media platforms to enhance strategic communication efforts for marketing and student enrollment growth, including Facebook, LinkedIn, Twitter, WhatsApp, Instagram, YouTube, and others, as needed.
Develop/oversee customer service support plan that focuses on nurturing leads and taking them from the application through the enrollment process.
Monitor and access data to evaluate the effectiveness of student recruitment efforts, including social media, marketing, and other emerging technologies that enhance yield with prospective students.
In collaboration with academic colleges, develop launch strategies for new self-support academic programs and certificates designed to quickly expand awareness to meet or exceed enrollment targets. Collaborate with academic colleges to assist in developing student recruitment plan to diversity student body.
This category of responsibilities focuses on leading the development, publication, and distribution of all significant internal and external communications in support of the college's strategic plan. This includes designing a comprehensive internal communications plan, managing internal email communications, producing original written materials for various purposes, leading data collection efforts to inform initiatives, and developing mechanisms to coordinate messaging across the college. Additionally, the position leads the design and content development for the college's magazine and other marketing reports and oversees media relations activities based on an integrated public relations strategy.
Oversee the conceptualization, development, publication, and distribution of all significant internal and external communications that support the college's strategic plan and elevate the college's reputation and visibility among key audiences, including current and prospective students, faculty, staff, alumni, donors, and prospective donors, elected officials, corporate and community partners, and the media.
Design and implement a comprehensive internal communications plan aimed at reaching key constituents within the CPGE and the CPP communities. Develop and oversee internal email communications which include periodic dean's newsletter sent to CPGE's stakeholders. Develop and institute mechanisms and policies to coordinate all messaging across the college, with a focus on reducing the number of communication-related issues.
Provide communication support by developing news releases, official statements, feature stories about college's events, programs, and initiatives and distributing messages on key communication channels.
Implement the college's email marketing efforts to develop and periodically send an external e-Newsletter to a database of subscribers.
Produce original written materials (e.g., speech writing, talking points, FAQs, and other executive communications for major events, articles, etc.), including researching, conducting interviews, fact-checking, and editing. Provide data and write reports as required by the college or other entities.
Lead data collection efforts to inform college's initiatives, including, but not limited to leading focus groups, conducting surveys, and other forms of stakeholder engagement.
Lead content development, design, and production of the college's magazine in print and digital formats.
In collaboration with the university's Strategic Communications (StratCom), oversee media relations activities for the college based on an integrated and measurable public relations strategy.
Represent CPGE within the CPP marketing and communications community; foster partnership and align objectives with other colleges. Other duties as assigned.
Represent CPGE and CPP at relevant events to help increase awareness of the college's visibility and purpose.

Continuous Learning and Skill Enhancement for the Marketing Team.

Supervise and provide direction the unit's staff to align planning and creative activities with marketing and branding objectives.
Mange the unit's staff through determining workload balance, establishing performance goals, performance management, and encouraging the development, retention, and high level of moral within the unit.
Hire, evaluate, train, grow the staff and ensure proactive performance management. Execute performance reviews and work with the college and university teams on additional HR and budget needs. Ensure that the unit maintains internal and external customer service excellence.
Manage the development and administration of the unit's operating budget. Establish financial analysis reports to track expenditures of marketing and communication resources.
Engage with selecting/managing external vendor(s) to build communication tools, making recommendations for suitable new technologies.
Lead and serve on search committees for key staff and represent the college on university committees as assigned. Represent the college/university at industry and community events, as assigned.
Lead high-level projects of the college's MarCom function and serve as MarCom lead on collaborations with CPP's StratCom and other university's offices.
Serve as CPGE's liaison with outside agencies and partners that provide marketing and communications and/or strategic support.
Stay current with literature and recent developments in the ever-changing fields of marketing and email marketing automation, general communications, and digital advertising, including but not limited to display ads, search, and social platforms.
Pursue continued professional development through involvement in professional organizations and by attending local conferences and training, as needed.

QUALIFICATIONS:

Bachelor's Degree - Marketing or related field
5 or more years of progressively responsible experience in marketing, public relations, or communications.
Experience in developing and managing integrated marketing plans, executing both domestic and international marketing plans, developing and executing a branding strategy, executing formal marketing planning, and developing and managing a marketing communications budget.
Supervisory experience with a professional staff. A proven track record of developing and supporting employees, with the ability to provide guidance for maximum performance and work satisfaction and effectively manage performance and outcomes.
Ability to lead traditional and digital marketing campaigns
Ability to direct, coordinate, and drive significant media interest.
Ability to make decisions and develop strategy based on data, analytics, best practices, and resources.
Strong interpersonal skills with the ability to develop productive working relationships with diverse individuals and groups.
Sound project management skills and ability to plan and organize multiple projects with established budgets, deliverables, and timelines.
Ability and willingness to travel within and outside of U.S. with valid documents.
Demonstrated ability to work effectively and collaboratively with internal stakeholders including college, university offices and administrators to ensure the understanding and success of marketing and communications campaigns.

PREFERRED EXPERIENCE:

Ten years of progressively responsible experience in marketing, public relations, or communications or equivalent combination of education and experience.
Master's degree in business, marketing, communications, or related field strongly preferred.
Demonstrated understanding marketing for a higher education institution.
Demonstrated understanding of the complexity of marketing to a diverse audience spanning multiple generations and continents.
Experience in developing alumni engagement and/or customer retention strategies.
Entrepreneurial minded with a strong sense for growing businesses.
Demonstrated knowledge and understanding of the nature, dynamics, and issues of higher education, local and international students, and the university segments (such as admission and financial aid)

Equity, Diversity, and Inclusion

At Cal Poly Pomona, we are committed to the urgent and ongoing work of creating and sustaining an inclusive campus where all students, faculty, and staff are welcomed, respected and can flourish to achieve their dreams of success.

We believe diversity strengthens community. Cal Poly Pomona proudly holds designations as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI). In 2022, the campus launched the Black Thriving Initiative recognizing that Cal Poly Pomona's future as a university must be linked to the success of its Black community.

More information about our campus initiatives can be found on the Office of Inclusive Excellence's website.

Out of State Work

The California State University (CSU) system is a network of twenty-three public universities providing access to a quality education through the support of California taxpayers. Part of CSU's mission is to prepare educated, responsible individuals to contribute to California's schools, economy, culture, and future. As an agency of the State of California, the CSU's business operations almost exclusively reside within California. The CSU Out-of-State Employment Policy prohibits hiring employees to perform CSU-related work outside California. For more information, go to https://calstate.policystat.com/policy/10899725/latest/.

Background Check

Cal Poly Pomona will make a conditional offer of employment to final job candidates, pending the satisfactory completion of a background check (including a criminal records check). The conditional offer of employment may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. In determining the suitability of the candidate for the position, Cal Poly Pomona will give an individualized assessment to any information that the applicant submits for consideration regarding the criminal conviction history such as the nature, gravity and recency of the conviction, the candidate's conduct, performance or rehabilitation efforts since the conviction and the nature of the job applied for. For more information, go to https://calstate.policystat.com/policy/13813878/latest/.

Employment Eligibility Verification

Cal Poly Pomona hires only individuals lawfully authorized to work in the United States. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. For more information, go to https://www.uscis.gov/i-9-central/form-i-9-acceptable-documents.

Conflict of Interest

This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file financial interest disclosure forms subject to state regulations. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/coi.shtml.

Outside Employment Disclosure

Executive and Management Plan Personnel employees must disclose all current outside employment at the time of hire as a precondition of hire and at the following times after hire: annually in July, within 30 days of accepting outside employment, and upon their manager's request. For more information, go to https://www.cpp.edu/eoda-hr/departments/hrpar/outside-employment-disclosure.shtml.

Child Abuse/Neglect Reporting Act (CANRA)

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. See policy at https://calstate.policystat.com/v2/policy/10927154/latest/.

Security & Fire Safety

In compliance with state and federal crime awareness and campus security legislation, including The Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, California Education Code section 67380, and the Higher Education Opportunity Act (HEOA), Cal Poly Pomona's Annual Security Report and Annual Fire Safety Report are available for viewing at: https://www.cpp.edu/pdfs/annual_security_report.pdf and https://www.cpp.edu/housing/documents/fire_safety_report.pdf.

Pay Transparency Nondiscrimination

As a federal contractor, Cal Poly Pomona will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. For more information, see the Pay Transparency Nondiscrimination Provision poster.

Reasonable Accommodation

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact the ADA Coordinator by email at ADACoordinator@cpp.edu. For more information, go to Employment Notices.

Equal Employment Opportunity

Cal Poly Pomona is an Equal Opportunity Employer, committed to promoting an inclusive and diverse workforce. The university subscribes to all state and federal regulations that prohibit discrimination based on race, color, religion, national origin, sex, gender identity/gender expression, sexual orientation, marital status, pregnancy, age, disability, genetic information, medical condition, and veteran or military status. We engage the talents of all qualified workers, regardless of their background. More information is available at Equal Employment Opportunity statement.

Other Notices

For other important employment notices, we invite you to visit Cal Poly Pomona's Employment Notices web page.

Advertised: February 03, 2025 (9:00 AM) Pacific Daylight Time
Applications close: Open Until Filled

To apply, visit https://careers.pageuppeople.com/873/po/en-us/job/545564/director-marketing-communications